Every person in the agency applies a 3 step philosophy across 5 marketing fundamentals with 1 thought in mind.
- Every communication on every level (including the brand) must drive to a sale.
- Maximum engagement must occur at every consumer touch-point.
- Ignore traditional media hierarchies and focus on the most effective channels and content.
- Measure everything.
- Be accountable - treat the budget as though we are spending our own money.