We don't like to call ourselves an advertising agency. Consumer and media channels have changed so dramatically in recent years that old definitions no longer apply.

Behind the Line specialises in brand strategy, channel/content planning and integrated advertising services for both project and campaign work.

On a daily basis marketers face the challenges of cost control, pressure to demonstrate measured results and the need to coordinate many different specialists.

So the agency is structured around a simple premise, "what does the marketer need to succeed?"

To do this, we work in tandem with specialists from our Shopper Activation and Digital businesses. Our offices are in Sydney, and the business is owned by the people that work with you on a daily basis.