Planning and Strategy

July 2010

1. 2010: Price Equals Satisfaction

July 2009

1. Shopper Activation Programs Are Delivering the Goods

June 2009

1. Some Research on Coles Research
2. An Active New Channel - Niche Marketing in Gyms

May 2009

1. Earn That Promotion - Securing a Return On Investment

February 2009

1. Try Tryvertising for Size

September 2007

1. Power Brands versus Brand Power

August 2007

1. I Am Creatively Functional, Ayam
2. Reverse Creativity

July 2007

1. Straight Jacket Fits

April 2007

1. The New Economic Order

February 2007

1. Packaging: The Guaranteed Touchpoint

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This Month

• Dealing with Dollars
• Innovative Social Media Channels
• What's In Store This August? Shopper Activation

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