> September 2010 <
What's In Store This August? Shopper Activation
We all love freebies and giveaways, and so do buyers! Let's take a look at who is giving what away during August and September - you might find a great idea for your next competition!
Woolworths
Maggi is giving away 100 Braun Multiquick Hand Mixers valued at $199RRP each, with a single purchase of any 3 of their Recipe Mixes. Answer the question “what is your easiest mid week meal and why?” in 50 words or less. Enter this competition via the entry form in store, or by going online - total prize pool being $19,900.
Unilever are offering bonus family movie passes with the purchase of any 3 of their body wash products of Lynx, Lux and Dove brands (Family movie tickets consist of 2 adult and 2 children and are valued at $71.00 each). Claims are limited to the first 1500, which make the total prize pool value of $106,500. There is also a limit of one prize per family and entry is via the in-store form.
Woolworths, in a novel way, are giving away 5 trips to the Mediterranean and 200 x $100 WISH Gift Cards with the purchase of 4 products in a single transaction from a broad range spanning many departments, such as: Deli and seafood; cheese, eggs and dairy; fresh vegies; meat; dips and antipasto; bakery; ready meats; desserts; general grocery items; drinks and juices. Entry is via the online site and a prize draw to select the winners is performed each week for the five weeks of the competition. Contestants are requested to write "What is your favourite Mediterranean food/recipe and why?" in 25 words or less. The holidays sound as scrumptious as the food!
George Weston Food is promoting a multi-purchase “buy any 3 products” from their Golden, Tip Top Café and Tip Top English Muffins in one transaction for a chance to win one of 4 x $5000 Caltex Star Cards (Total prize pool $20,000). Entry can be via post, or buy going online.
Kraft is also promoting a multi-purchase “buy any 3 Kraft Easy Mac products” for a chance to win 1 of 20 iMac computers plus an iPhone. By SMS entrants stand a chance of winning instantly 1 of 28 iPhones (valued at $719 each) and are eligible to go in to the draw for the major prize of 20 iMac 21.5 inch - 3.06 GHz computers (valued at $1,599 each), while those who enter by post are only eligible for the major prize draw. Total prize pool value = $52,112.
Australian Family Magazine, in conjunction with Cuddly Ultra Fabric Conditioner, is giving away 20 x $250 WISH Gift Card prizes. Entry is via post and completing the sentence “using-----keeps clothes looking-----longer and makes ironing-----.” An optional feature is to detail with the entry the child care service in the entrants location for it’s chance to win a $5000 Educational Experience gift voucher. The first 500 child care services to submit the online registration form will each receive an Educational Experience gift voucher valued at AU$40.00. The 20 best consumer entries from all eligible entries received, as determined by the judges, will each win a $250 Woolworths Wish Gift Card.
The child care service in each state group of WA, QLD, SA/NT, NSW/ACT and VIC/TAS with the greatest number of purchase receipts collected on a per capita basis as determined by the judges will each win the major prize of a $5,000.00 Educational Experience gift voucher. The total prize pool is valued up to AU$50,000. Prize values are correct at date of publication and Promoter accepts no responsibility for variation in prize value. Prizes are not transferable and cannot be taken as cash.
McCain are promoting their School Veggie Patch with a chance to earn “Double Points” with the purchase of McCain Frozen Vegetables, or Purely Potato (500 to 800g bags = 10points and 1 to 2kg bags =20points). The benefiting school of this competition, collecting the largest number of points, can use these to redeem a range of equipment including tool sets, fertiliser, soil, seeds and much more as part of the total prize valued at $535,940.
Campbell’s are giving away 1000 of Stephanie Alexander's - “The Cooks Companion” Cook Books, valued at $130 RRP each with the purchase of any 2 Real Stock products in a single transaction. Limited to one prize per person entry is via online, or by post.
Woolworths Australian Good Taste Magazine (News Magazines) have linked with a number of companies - Devondale, Copperpot, Sam Remo, Mil Lel, Steggles Coon and La Famiglia - essential to making the perfect pizza by offering entrants a chance to win 1-of-23 Emporia Pizza Ovens. To enter participants have to purchase one of the above products, which appear in the Woolworths Good Taste August 2010, issue What’s in store promotional panel. Multiple entries are allowed, but limited to TWO per day, and winners from the previous promotion in the magazine are ineligible.
The total prize pool is valued at $2,988.85. Entry is via Phone or post.
Woolworths Australian Good Taste Magazine (News Magazine) and PureVia are giving away $1500 (Major prize) in cash and 1-of-3 $500 Gift Cards. Entrants need to purchase a PureVia 40 or 80 pack. Entry is via SMS or by post.
Woolworths Australia Good Taste Magazine (News Magazine) and Colgate Sensitive Pro-Relief have joined forces to offer 1-of-3 Samsung 3D 40” LED Televisions each worth $2,900RRP (total prize pool $8,700). Participants need to purchase either a Colgate Sensitive Pro-Relief, or Whitening 110gms. Entry is via phonel, by mail, or SMS. Only one entry per person is permitted in this competition.
Swisse are offering a major prize for TWO adults business class trips to London, New York and LA, accommodation, dance lessons and spending money valued at $52,000 and 5 minor weekly prizes of $200 Woolworths Gift Vouchers. Entry is via the purchase any Swisse product, filling out the in-store entry form and sending it back via either mail or SMS.
Franklins
Franklins continues to promote its Loyalty Card with bonus points on offer across a wide range of products storewide.
Colgate-Palmolive are giving contestants a chance to win 1-of-4 $2500 (total prize pool $10,000) towards a wardrobe with the purchase of any TWO products from their range; including Sard, Cold Power, Dynamo, Cuddly Ultra, Fluffy Ultra, Fab, Hurricane and Spree. As well as providing the usual details, entrants need to provide an answer to the question “What is your favourite piece of clothing and why?” in order to go in the draw. Multiple entries will be accepted with separate proof of purchase and posting in the completed in-store entry form.
Priceline
Berocca is giving away free 6 month subscriptions to either “Men’s Health” or “Women’s Health” magazines with any purchase of Berocca Performance 30s. Participants should download, print and complete a claim form, then send it off with proof of purchase and original barcode from the pack. Only one claim per household is permitted.
John Frieda Collection has an on-pack offer to win a trendy VW EOS Convertible. Enter by registering the barcode of any participating product. Multiple entries are permissible with separate transactions and can be completed via an SMS or online. There is only ONE main prize - the VW EOS valued at $52,995.93 including all on-road costs, compulsory insurance, dealer delivery, and Government charges. The winner can nominate the colour, however as Henry Ford stated, “ as long as it is black”.
Seen and noted
Environment, Climate Change and Water (NSW Government) and Woolworths are promoting better ways to conserve food that otherwise gets thrown away each year.
Woolworths are helping mums with some assistance from Ashleigh Whitlam, the Fresh Food Mum, to prepare cook ahead recipes that can be stored in the fridge or frozen for future consumption by the family.
Lipton is promoting their new LARGE LEAF premium tea that “you have been waiting for” that comes in a novel pyramid-shaped bag. They’ve got me hooked!
John West Tuna and Beans have put together some healthy recipes just in time for spring and the beach.
Eco Store has put out a useful brochure promoting their environmentally friendly dish washing products, which don’t leave any toxic residue on the dishes post washing.
Fudge is promoting its Skyscraper medium hold 'apple & coconut' aerosol hairspray, as well as, a good-looking product guide booklet.
Colgate has produced an educational brochure to promote their Sensitive Pro-Relief and its exclusive Pro-Argin technology designed to relieve the pain from sensitive teeth.
These are all excellent ideas and examples of promotions that really grab the attention of consumers and buyers and encourage them to purchase the product. I am sure a few of you will be heading in store to Woolworths to try your luck!